The Wishing Tree Company

Mission & Roots

We help people make deeper connections through the magic of trees.  "Planting love. Growing memories."

The Wishing Tree Company was founded in 2012 in Encinitas, California – the surfy San Diego beach town named by the Spanish missionaries for its little oaks. With our near-perfect Mediterranean climate – 72 and sunny! – San Diego County is the ideal place to grow premium quality trees. Our local nursery partners follow guidelines from the International Society of Arboriculture & the Arbor Day Foundation to grow top quality fruit trees, flowering ornamental trees and shade trees. Experts in all aspects of horticulture and arboriculture oversee our operation to be sure that every Wishing Tree we plant will meet its full genetic potential. Most important, we make sure every Wishing Tree will thrive with minimal care – after all, it’s a gift!

Encinitas Beacons Beach

Our Team

Patty Berg
Founder & CEO


Patty is the visionary behind The Wishing Tree Company. People have always planted trees to celebrate important milestones and to honor meaningful relationships. Patty created the white glove service to make it as easy as sending flowers, with results that last a lifetime. The mission has always been to help people make deeper connections through the magic of trees earning five star reviews from both customers and gift recipients.

Kaori Sokoloff
Operations & Marketing Specialist

Kaori Sokoloff

Kaori has a strong interest in urban agriculture. She enjoys fruit tree cultivation and has earned a Qualified Water Efficient Landscaper certification. Kaori holds an MBA from Northwestern University and is bi-lingual.
Jason Chen

Jason Chen

Jason is a landscape designer and plant enthusiast who collects camellias. He enjoys running, hiking and yoga. His knowledge of trees and the larger plant world is encyclopedic. Jason holds a degree in Ornamental Horticulture from North Carolina State University and is a Board Member of San Diego Horticulture Society.
Katie Fellenz
Start Up Advisor

Katie Fellenz

Katie is a finance-minded marketer, startup advisor, founder and angel investor (Trust & Will, Monarch Money, Hello Divorce, Luna Diabetes, Interlock Capital). She is an empathetic and entrepreneurial leader specializing in digital strategy with experience across multiple verticals and org structures.
White Birds and the Wishing Tree by Luiza Vizoli
Photo Credit "White Birds and the Wishing Tree" Original Painting by Luiza Vizoli. Copyright 2009.


… started with the many Legends of the Wishing Tree found in cultures throughout the world. Wherever you may wander, there’s sure to be an ancient story of wishes granted and dreams come true thanks to the benevolence of trees. But you don’t need to look to mythology to see the everyday wonder. Walk around your neighborhood or go visit a National Park. Hike in the woods or build your kids a tree house. Ask a few people if they have a ‘tree story’ – then sit back and listen. One day soon you’ll want to give a gift tree from The Wishing Tree Company and start yet another story for someone you love.

Here’s a favorite tree story that came to us from acclaimed San Diego poet Kennette Harrison:
“When I was a little girl growing up in the South, my parents planted a dogwood tree for me in the front yard, even though the nearby woods were full of dogwood trees. But this one was my own and once I grew up and moved away, it became even more special. Whenever I’d come back to see Mother and Dad, we’d always take a little time to see how my tree was doing. If it had been a particularly lovely spring bloom, they would take such pleasure in telling me about it. My folks are both gone now, but the tree is still there where they planted it for me more than 60 years ago. To me, that tree was and still is my parents’ love for me made visible.”

Find The Perfect wishing tree

For The Love of Wishing Trees


We’re a young company with a fresh concept. So it’s smart to check out what our customers and their Wishing Tree recipients have to say. Spoiler Alert: they love us!

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Planting Love. Growing Memories.
Encinitas, California

© 2023 The Wishing Tree Company, LLC. All Rights Reserved.

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